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CHRISTOPHER LIECHTY

STRATEGIC DEVELOPMENT

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AuDHD Field Notes

Read my writing on Substack where I post weekly.

christopherliechty.Substack.com

If you’ve ever felt out of sync, like you’re running on a different operating system than everyone else, you’re in the right place. 

I spent nearly four decades building a career as a creative professional in design, branding, and marketing. I felt like a salmon always swimming upstream, trying to find where the power was held. I wanted to do good while doing well. I had some successes, but what I learned was that I am out of sync. Most people are focused on surviving or building wealth, not making the world a better place.

I have also experienced some health problems. I’ve had chronic pain and migraines with a baseline of pain that never goes away. I had a bout with cancer and a lifelong struggle with ADHD. Finally, I was diagnosed with codependence, and AuDHD and a lot of things started to make sense.  

Join me while I publicly try to understand who I am and how to earn a living in the years most people call retirement. I’m not an expert. I’m not a therapist, although I’m married to one. I write with genuine feeling and expect the same in return. Respectful disagreement is welcome. Unkindness isn't.

What You’ll Get

Honest writing, published regularly, about the intersection of neurodivergence, disability, chronic pain, and building a life that actually fits.

Friday 05.22.26
Posted by Christopher Liechty
 

Design thinking at work in a bank — what a successful mess.

This personal financial manager powered by MX is one of the 50 or so products introduced, modified or eliminated as part of the product development process that took place from 2008 through 2016. The program was replaced by a higher level strategic …

This personal financial manager powered by MX is one of the 50 or so products introduced, modified or eliminated as part of the product development process that took place from 2008 through 2016. The program was replaced by a higher level strategic program as well as a broader capacity for product development throughout the bank.

In 2016, I wrote the following article about creating a products and services development program at Bank of American Fork / People’s Intermountain Bank. This is the first time it has been published.

It started with two of us. I had a team member with extraordinary skill in writing proposals that bridged the freedom of ideas with the rigor of a risk management officer. We started with the goal of producing proposal after proposal for the executive team to consider. It didn’t matter if any single proposal was accepted or rejected. We would have another proposal on the table and over time some would be accepted and we would be moving forward.

We had some successes early on. Management liked how we went from department to department to get input and feedback. We tried to think of every question management might ask, about profitability, demand, compliance, risk, etc. The proposals were actionable and they liked the process. After a few months, the COO approached us with a request to establish a committee. He directed us to invite a representative from each function of the bank. He presented us with the exact structure, the multidisciplinary team that we would have asked for. We believe this sprang from the structure of the proposals.

In our first year with the new Product Development Committee, we invited ideas from everyone in the bank. We visited various parts of the bank and looked for places where customers were having trouble meeting their needs. We reviewed our main product lines, and we closed little used products. In our first year, we either revised, launched or closed 13 products. Over the years, our pace has slowed, but over more than seven years, we launched or modified at least three products per year, which is much more manageable. Even this amount of change is a challenge for the organization to keep up with. 

As one who studies human-centered design, I’m not sure our process matches up exactly with the ideal models, but it is working for us. We still don’t talk about the design process, but in the end, the results are really what we are after.

Sunday 01.13.19
Posted by Christopher Liechty
 

Archival Blog Posts

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From 3 August 2007 to 20 October 2016, I posted from time-to-time on a blog called The Brand Explorer on blogspot. Read the ancient history here.

Sunday 01.13.19
Posted by Christopher Liechty
 

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