Christopher Liechty is an author, senior marketing executive and designer with more than 30 years of experience. His focus is to understand the customer and to deliver the best experience possible. In order to accomplish this, he has been involved in several different disciplines from innovation process and product development to PR spokesperson, customer research, marketing strategist and organizational development. He is currently vice president of marketing for a community bank holding company in Utah with brands that include Bank of American Fork, Lewiston State Bank, and GrowthFunding Equipment Finance. He is also responsible for communications for the publicly-traded holding company, People’s Utah Bancorp (Nasdaq: PUB).
Christopher is also a partner in the cross-cultural management consulting firm, Culture3, LLC and a co-author of the book, The Peach and the Coconut. Culture3.com
Awards include being named a Fellow of AIGA, the professional association for design, in 2001 and 2011, Sales and Marketing of the Year by Utah Business Magazine in 2011, and being published in numerous international and national design books and magazines.
Previously, Christopher has worked with Fortune 100 companies and produced campaigns in more than 40 languages and 200 countries worldwide. 10 years experience in lecturing and leadership at business schools and academics including service on a national advisory counsel at the Woodbury School of Business at Utah Valley and teaching at the MBA level for Westminster College in Salt Lake City. Christopher holds a graduate certificate in integrated marketing communications and a BFA in graphic design. He is conversational in Mandarin Chinese and American Sign Language.
Note: Liechty is pronounced Lick'-tee
The Peach and the Coconut explores how culture is a key factor in managing global teams.
Moreover, it presents a better way to address cultural challenges—not your way or my way, but a way we create together. Learn how to create a workplace culture where everyone feels valued and respected; identify seven dimensions of culture that help to distinguish between “Peach” and “Coconut” cultures; and minimize frustrations associated with negotiating with people from different cultures.
Learn how to work with others who are different, lead others through the process of bridging cultural gaps, and prepare to see yourself and others differently with the insights in this business guide.
For more information, visit Culture3.com.
THE ONLY PERSON TO EVER RECEIVE THIS NATIONAL AWARD TWICE FROM AIGA, THE NATIONAL ASSOCIATION FOR DESIGN