Christopher Liechty specializes in human centered design and marketing with more than 25 years of experience. His focus is to understand customer needs and behaviors in a very nuanced way and to leverage that information to drive business, product and service innovation with the best possible experience.
In order to accomplish this, he has been involved in several different disciplines from innovation process and product development to PR spokesperson, customer research, marketing strategy, legal/compliance and organizational development. He is currently vice president of marketing for a community bank holding company in Utah with brands that include Bank of American Fork, and Lewiston State Bank. He is also responsible for communications for the publicly-traded holding company, People’s Utah Bancorp (Nasdaq: PUB).
Christopher is also a partner in the cross-cultural management consulting firm, Culture3, LLC and a co-author of the book, The Peach and the Coconut, where he helps global teams to understand cultural factors and to collaborate more efficiently. See Culture3.com for more details.
Awards include being named a Fellow of AIGA, the professional association for design, in 2008 and 2011, Sales and Marketing of the Year by Utah Business Magazine in 2011, and being published in numerous international and national design books and magazines.
Previously, Christopher owned a design firm for 14 years where he worked with Fortune 100 companies and produced campaigns in more than 40 languages and 200 countries worldwide. He has more than 20 years’ experience in lecturing and leadership at business schools and academics including service on the national advisory counsel at the Woodbury School of Business at Utah Valley University and teaching MBA marketing for Westminster College in Salt Lake City. Christopher holds a graduate certificate in integrated marketing communications and a BFA in graphic design. He is conversational in Mandarin Chinese and American Sign Language.
Note: Liechty is pronounced Lick'-tee
Visualizing complex processes can make them easier to understand and to follow over time. Here are a few process models designed by Christopher to consider.
Examples of digital experiences, products, services and programs developed using human centered design or design thinking processes.
The following are a few accomplishments as a member of the corporate leadership team for People’s Utah Bancorp and its subsidiary, People’s Intermountain Bank and its divisions, Bank of American Fork, Lewiston State Bank, People’s Town & Country Bank, GrowthFunding, Equipment Finance and People’s Intermountain Bank Mortgage:
: : Worked on leadership team that grew bank from $800 million to $2.1 billion in assets and through three acquisitions and Nasdaq IPO
: : Developed customer experience programs that helped to garner some of the highest Net Promoter Scores in the banking industry which is directly correlated to employee engagement
: : Participated in various culture-change, product-development, process-improvement, major-project, expansion, and merger leadership teams for company with 500+ employees
: : Created multi-disciplinary product development (innovation) program that produced an average of four products per year from 2009 to 2016. The program is currently in redevelopment
: : Created “Talking Points” program to give employees guidance on critical issues. Employees have come to depend on these so much that they request talking points when issues begin to bubble up on the front lines
: : Authored dashboard and metrics systems to motivate teams and provide them with feedback on performance
: : Specialized in facilitative, “multiplier” leadership style, creating structure, setting the path and empowering teams to achieve goals with support as needed
: : Implemented CRM system, now actively in use 4+ years
: : Successfully managed teams and budgets for more than 20 years
The Peach and the Coconut explores how culture is a key factor in managing global teams.
Moreover, it presents a better way to address cultural challenges—not your way or my way, but a way we create together. Learn how to create a workplace culture where everyone feels valued and respected; identify seven dimensions of culture that help to distinguish between “Peach” and “Coconut” cultures; and minimize frustrations associated with negotiating with people from different cultures.
Learn how to work with others who are different, lead others through the process of bridging cultural gaps, and prepare to see yourself and others differently with the insights in this business guide.
Christopher is a co-founder and partner in Culture3, LLC, that helps global teams to develop cultural fluency leading to better performance. For more information, visit Culture3.com.
Christopher is one of only two people to ever be named an AIGA Fellow twice (2008 & 2011) for his work in helping AIGA, the national association for design to become more global in scope. To learn more, visit his AIGA.org profile.