Super Models for Business & Marketing

This is the way my brain works. When I am working on a new process or learning an existing, proven process, I tend to create a diagram to distill it down to it’s most basic elements. I then use the diagram to help me to follow the process and to share it with others.

A horizontal marketing funnel is wider on the left, narrows toward the middle, then converts to a straight sales pipeline. Off the right side, there is a magnet. More lines show how marketing activities bring prospects from awareness to conversion.