Christopher Liechty :: Bio :: Awards and Articles
Christopher Liechty is a brand diplomat and explorer. Although his career is focused on branding and experiential marketing, his training as an artist and designer informs the way he interacts with and observes the world.
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Biography :: Christopher Liechty
Christopher Liechty’s explorations have covered the world and a variety of subjects related to communication and culture over the past two decades. He is currently vice president of communications at Bank of American Fork, a growing community bank in Utah. This opportunity allows him to apply experiential marketing theory into practice over and extended period of time and to be home with his children while they are still young. Christopher founded Meyer & Liechty, Inc., a firm specializing in design and advertising for global markets. Since 1994, this firm produced thousands of campaigns for audiences in more than 200 countries. Services included everything from brand strategy to the development of intelligent creative to production of campaigns in more than 40 languages. The client list included American Express, Berlitz, The Church of Jesus Christ of Latter-Day Saints, Flowserve, Ogilvy & Mather, Symantec, Sprout Marketing, Talk2 Technology, Tahitian Noni International, Time Warner, United Nations/State of Qatar, World Trade Centers Association, and World Trade Week NYC among others. In 2004, Christopher spun off a new brand, Dialect Brand Translation, LLC., to focus on the adaptation of existing marketing materials for markets worldwide. Dialect’s brand promise was to “translate the brand, not just the words,” and this was fulfilled through a combination of the team’s knowledge in languages and cultures with their understanding of design and visual communications. Both Meyer & Liechty and Dialect were sold to a team member in 2008. For more information see dialectbrand.com. Christopher also served as founding president of the AIGA Center for Cross-Cultural Design (AIGA XCD) from 2002 to 2006. Christopher's dream was to establish a vibrant community that would connect U.S. designers with the global design community and address social issues, if possible, along the way. Since 2002, AIGA XCD has established relationships with designers and design associations around the world. It helped to establish a beachhead for Icograda in the United States, and has organized major international events in the United States, Cuba, and China. For more information see xcd.aiga.org. He received his BFA in graphic design from Brigham Young University and a graduate certificate in Integrated Marketing Communications from the University of Utah. Christopher has been a frequent lecturer and has been published in numerous books and magazines in the United States and China. His interests include skiing, jazz, world music, early child-hood education, bookmaking, and American Sign Language. He and his wife have five children. For a more complete history of Christopher’s explorations, visit his LinkedIn Profile. Note: Liechty is pronounced Lick'-tee 2008 Package and Design Magazine of China — July 2008 Package and Design Magazine of China — May 2008 Chinese Element Catalog 2008 2007 Taxi Design Network — March 2007 2006 How Magazine — April 2006 A Designer’s Research Manual by Jennifer & Kenneth Visocky O’Grady — Fall 2006 2005 Global by Design: Web Globalization News & Analysis — June 2005 Communication Arts — May/June 2005 Voice: AIGA Journal of Design — October 2005 2004 1993–2003 The Power of Paper in Graphic Design, by Catherine Fishel — 2002 Neenah Paper Stationery Competition Gold Award for Western Region — 2002 AIGA100 Show (Salt Lake City) 2002, 2001, 1999, 1997, 1996 Adnews Design Showcase — July/August 2002 Utah Valley Magazine — July/August 2002 (vol. 3, no. 4) Utah 100 — 2001 365: AIGA Year in Design — 2000 Step-By-Step Graphics, — 2000 (vol. 16, no. 4) Communication Arts, Design Annual 41 — 2000 How Design, Illustration/Photography Annual — 2000 Step-By-Step Graphics, Illustration Annual — 2000 (vol. 16, no. 3) Step-By-Step Graphics — 2000 (vol. 16, no. 2) AdNews — May/June 2000 Utah Arts Center, Alex Caldiero One-Man Show, Salt Lake City, UT — 1999 Graphis Poster — 1993 |