Christopher and his daughter at the Great Wall near Beijing in May 2008. He was leading the AIGA Design Expedition to China, the first known trade mission of U.S. Designers to China.

Note: In 2008 I sold my agencies, Meyer & Liechty, Inc. and Dialect Brand Translation, LLC. and took an in-house job at a community bank in Utah called Bank of American Fork. It's been a good move for both professional and family reasons. The bank is extremely well run — among the top performing banks nationwide. There are exciting marketing challenges due to growth trends and I get to be home more. I was travelling a lot. The agencies are operating under the name Dialect with a focus on translating the brand, not just the words. Visit them at: http://dialectbrand.com

Christopher Liechty :: Experiential Marketing Guide

Bienvenidos. Bienvenue. This site was created to help me keep in touch with my many friends around the world and to provide links to some of my experiments and activities past and present. Whether you are an old friend or a new one, I welcome you.

Blog: Brand Explorer — Most Recent Posting Go to the blog >> The Brand Explorer 03/08/2012 03:31 AM Global Zoom: My Views on Int'l Branding This video represents my views on best practices for branding in a global marketplace and includes an explanation of my Global Zoom branding model as well as several case studies. Global branding continues to be important to me. I've been working with a couple of PhD friends, Scott Hammond and Danny Damron on a new book about developing an intercultural culture. I've been learning about new (to me) sources of research such as the book, Riding the Waves of Culture by Fons Trompenaars. I started to collect images that represent these differences on my Pinterest page, and I've been thinking about the Culture Map I created using Geert Hofstede's data. It's good to have my head in the global space. 03/07/2012 08:33 PM At Pinterest, design and product are one. This article about the design philosophy of Pinterest founder Sahil Lavingia matches my own view of design--the product, the organization and design are one. When design is just the vaneer, it is hollow, it can't resonate the same way as it does when the design of the organization and the exterior communications are one. Read the article. 10/23/2011 04:18 AM China in need of design thinking It seems to me that a little design thinking is needed here. If these resources were targeted toward the actual need and level of ability of the people, a lot of good could be done. Go to the blog >> Brand Experience Marketing “Brand Experience Marketing” is focused on the alignment of external branding with internal operations to ensure that the company delivers on the promises made via advertising. When an organization (for profit or not) begins to develop momentum and the customer sees that the experience of interacting with the organization is not only what was promised, but delightful, you begin to win the trust of the customer. The customer gets the message that the orgazation actu- ally cares about them and this is communicated by the thoughtful- ness and consistent actions of the organizaiton. People use other words for talking about brand experience market- ing. Some of these are Integrated Marketing Communications (IMC), or Experiential Marketing. The book Good to Great, by Jim Collins is another way of describing this process.

Culture Map This map of cultural differences is based on the research of Geert Hofstede and was created as part of my studies in cross-cultural communica- tion. Later the map was licensed by Berlitz for use in cross-cultural training of expatriates. Click here to explore>> Flickr Photo Gallery See more of Christopher’s Photos on flickr >> Contact and More Contact the Office of Christopher Liechty :: info[at]christopherliechty[dot]com My LinkedIn Public Profile http://www.linkedin.com/in/christopherliechty Youtube http://www.youtube.com/christopherliechty