Christopher and his daughter at the Great Wall near Beijing in May 2008. He was leading the AIGA Design Expedition to China, the first known trade mission of U.S. Designers to China.

Note: In 2008 I sold my agencies, Meyer & Liechty, Inc. and Dialect Brand Translation, LLC. and took an in-house job at a community bank in Utah called Bank of American Fork. It's been a good move for both professional and family reasons. The bank is extremely well run — among the top performing banks nationwide. There are exciting marketing challenges due to growth trends and I get to be home more. I was travelling a lot. The agencies are operating under the name Dialect with a focus on translating the brand, not just the words. Visit them at: http://dialectbrand.com

Christopher Liechty :: Experiential Marketing Guide

Bienvenidos. Bienvenue. This site was created to help me keep in touch with my many friends around the world and to provide links to some of my experiments and activities past and present. Whether you are an old friend or a new one, I welcome you.

Blog: Brand Explorer — Most Recent Posting Go to the blog >> Zimbabwe Documentary--Shungu: The Resilience of a People 02/02/2010 07:11 PM This documentary film was created by Saki Mafundikwa who received his graphic design education in the U.S., including an MFA from Yale. About ten years ago he returned to Zimbabwe to start a design school, a difficult task in a country that is falling apart. Finally, he could stand by no longer and he picked up his camera. See the IDFA film summary here. See the Facebook profile here. This film has been shown by the IDFA in Amsterdam and is now seeking theaters across the U.S. If you are interested in presenting this film, you can contact Mr. Mafundikwa through his LinkedIn profile . Saki and I met at the Icograda Design Week in Seattle where I was an organizer and he was our star presenter. Go to the blog >> Brand Experience Marketing “Brand Experience Marketing” is focused on the alignment of external branding with internal operations to ensure that the company delivers on the promises made via advertising. When an organization (for profit or not) begins to develop momentum and the customer sees that the experience of interacting with the organization is not only what was promised, but delightful, you begin to win the trust of the customer. The customer gets the message that the orgazation actu- ally cares about them and this is communicated by the thoughtful- ness and consistent actions of the organizaiton. People use other words for talking about brand experience market- ing. Some of these are Integrated Marketing Communications (IMC), or Experiential Marketing. The book Good to Great, by Jim Collins is another way of describing this process.

Culture Map This map of cultural differences is based on the research of Geert Hofstede and was created as part of my studies in cross-cultural communica- tion. Later the map was licensed by Berlitz for use in cross-cultural training of expatriates. Click here to explore>> Flickr Photo Gallery See more of Christopher’s Photos on flickr >> Contact and More Contact the Office of Christopher Liechty :: info[at]christopherliechty[dot]com My LinkedIn Public Profile http://www.linkedin.com/in/christopherliechty Youtube http://www.youtube.com/christopherliechty